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For marketing agencies

Accounting questions for marketing agencies

Agency records can combine retainers, project invoices, advertising platform charges and payments to staff or collaborators. Start with the question you need to answer, then gather the related agreements and records.

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Prepare the records behind your question

These details can make an initial conversation more useful:

  • Client agreements, project scopes and retainer schedules
  • Issued invoices, receipts, credits and payment dates
  • Advertising platform invoices, card charges and client billing terms
  • Software subscriptions and other recurring operating costs
  • Staff pay records, freelancer agreements and contractor invoices
  • The reporting period, filing question or decision coming up

Choose a starting point

Do retainers and projects reconcile?

Compare agreements, invoices and deposits for the period. Note changes in scope, credits or payments that have not been matched to an invoice.

Who pays for client media?

Gather platform statements and the client terms for advertising spend. Identify which charges the agency pays and how those amounts appear in client invoices.

How are people paid?

Bring staff pay records and freelancer agreements or invoices. List the questions about the current payment process without assuming a worker's classification.

Explain what you need to decide

Tell the firm which question fits your agency and what records you have. A short initial message is enough; detailed financial records can be shared through an appropriate channel later.

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